Marathon Burger: Carrying on the Vision of Nipsey Hussle

While Nipsey Hussle himself is not directly associated with a specific “Marathon Burger” during his lifetime, his entrepreneurial spirit and the legacy of his “The Marathon” brand have inspired a new venture in his honor.

Marathon Burger: Carrying on the Vision

Recently, Nipsey Hussle’s older brother, Samiel “Blacc Sam” Asghedom, has spearheaded the opening of Marathon Burger, a restaurant located at 7507 Melrose Avenue, Los Angeles, CA.¹ This establishment is an extension of Nipsey Hussle’s “The Marathon” brand, aiming to embody his vision of economic empowerment, community building, and the idea that success is a continuous journey.²

Key aspects of Marathon Burger:

• Inspired by Nipsey’s Vision: The restaurant is a direct continuation of Nipsey Hussle’s entrepreneurial aspirations, with the goal of becoming a lifestyle brand under the “Marathon” umbrella.³
• Focus on Quality: Marathon Burger emphasizes fresh, high-quality ingredients, steering clear of frozen products. They even make their pickles and vegan patties in-house.⁴
• Nostalgic Touch: Their milkshakes feature Thrifty ice cream, a beloved local brand, adding a nostalgic element for Angelenos.⁵
• Community Focus: The venture aligns with Nipsey Hussle’s dedication to uplifting his community and fostering Black ownership.⁶
• Menu Highlights: The menu features a variety of smashburgers, sandwiches, hot wings, and milkshakes.⁷ The Wagyu beef burger is reportedly a popular item.⁸
• Location: Situated on Melrose Avenue in Los Angeles, it’s not far from Nipsey Hussle’s flagship Marathon Clothing store.⁹

Nipsey Hussle’s Broader Business Acumen:

While Marathon Burger is a recent development, Nipsey Hussle was a well-known and respected entrepreneur in his own right.¹⁰ His business ventures included:

• All Money In Records: His independent record label, allowing him control over his music and finances.
• The Marathon Clothing: A “smart store” blending technology with streetwear, located in his Crenshaw neighborhood.¹¹
• Real Estate Investments: He strategically purchased property in South Central LA, including the plaza housing The Marathon Clothing, with a vision to revitalize the area.
• Vector90: A STEM center and co-working space aimed at providing opportunities for young people in underserved communities.¹²

Marathon Burger represents the ongoing impact of Nipsey Hussle’s vision, extending his “Marathon” brand into a new industry while staying true to his values of quality, community, and the long-term journey of success.¹³